An Idea Is Born
The idea that sparked a company fully materializes and development on SideCloset begins. SideCloset is a website and a mobile app that allows shoppers to easily browse new styles that fit, from brands all over the globe, simply by entering a couple of body measurements.
SideCloset partners with 50 global brands and launches their initial product, but not before re-branding as Tailored. Behind the scenes, the team is working on a unique photo software.
Tailored's clothing app is doing well and proving there is a need for a "shop by fit" platform. At the same time, Tailored is testing the first version of their new photo software and achieving better than expected results. Discussions with retailers and investors prove there is a great desire for the software, thus the clothing app is parked so the team can focus on the software.
Tailored raises its first round of outside funding and brings on partner Jeff Collins. Version 4.0 of Tailored's garment measuring software is being tested with retailers.