Founded on the idea you should be confident buying apparel online.

While out jean shopping in beautiful southwest Florida, Tailored co-founder Kristy Desmarais had an epiphany…

After grabbing four pairs off the rack and not one fitting how she preferred, she envisioned an online platform that would allow shoppers to see how new apparel fit their body.

Fast forward to today, Tailored is quickly positioning itself as a leader in the fashion technology space by solving major issues facing both retailers and consumers.


A single idea sprung many visions. Since 2014 Tailored has meticulously sculpted itself into the company you know today. Below is a brief history of how it happened.


An Idea Is Born

Kristy, her husband Dave and a few friends in fashion and technology mapped out the initial business model and website for Kristy’s idea. It was given the name SideCloset.


Going Mobile

While in development, the website was replaced by a mobile app. Consumers could enter their body measurements and see a stream of apparel that matched their fit. Its new name was Tailored.


50 Brands

Being the first full time employee, Dave pitched the app to hundreds of retailers, eventually partnering with 50 across 8 countries. The Tailored app was launched.


The Pivot

Behind the scenes, Tailored was developing a recognition software that measured clothing in photos. Because of the interest they were receiving, during the third quarter the decision was made to focus solely on this and put the Tailored app on the back burner.


Coming Soon