An Idea Is Born
Kristy, her husband Dave and a few friends in fashion and technology mapped out the initial business model and website for Kristy’s idea. It was given the name SideCloset.
While in development, the website was replaced by a mobile app. Consumers could enter their body measurements and see a stream of apparel that matched their fit. Its new name was Tailored.
Being the first full time employee, Dave pitched the app to hundreds of retailers, eventually partnering with 50 across 8 countries. The Tailored app was launched.
Behind the scenes, Tailored was developing a recognition software that measured clothing in photos. Because of the interest they were receiving, during the third quarter the decision was made to focus solely on this and put the Tailored app on the back burner.