Our Story

Founded on the idea people should be confident buying apparel online.

While out jean shopping, Tailored co-founder Kristy Desmarais had an epiphany…

After not one pair fit how she preferred, she envisioned an online platform that would allow her to see how new jeans fit before buying.

Fast forward to today, Tailored is a fashion technology company solving major issues facing both retailers and consumers.


A single idea sprung many visions. Since 2016 Tailored has meticulously sculpted itself into the company you know today. Below is a brief history of how it happened.


An Idea Is Born

The idea that sparked a company fully materializes and development on SideCloset begins. SideCloset is a website and a mobile app that allows shoppers to easily browse new styles that fit, from brands all over the globe, simply by entering a couple of body measurements.


The Launch

SideCloset partners with 50 global brands and launches their initial product, but not before re-branding as Tailored. Behind the scenes, the team is working on a unique photo software.


The Pivot

Tailored's clothing app is doing well and proving there is a need for a "shop by fit" platform. At the same time, Tailored is testing the first version of their new photo software and achieving better than expected results. Discussions with retailers and investors prove there is a great desire for the software, thus the clothing app is parked so the team can focus on the software.


New Beginnings

Tailored raises its first round of outside funding and brings on partner Jeff Collins. Version 4.0 of Tailored's garment measuring software is being tested with retailers.


Coming soon...