May 23, 2019 Dave Desmarais

Apparel Software That Improves The Online-fit Experience

are raw denim jeans different from selvedge

If there is anything we can learn from returns and conversion rates, it’s that consumers aren’t comfortable with the online-fit experience. The average conversion rate for online fashion retailers is just 4%. Chalk that up to there being too many options, too many brands, short attention spans, and no way to try clothing on. Though those reasons are true, statistics show the major reason people are hesitant to click “buy” is they aren’t confident they’ll receive the right fit. Apparel software that measures the human body has been around for years. Though tools like that won’t tell you how someone wants their clothes to fit. A software that measures the clothing they already own might just be the ticket.

Why so much clothing is returned

Over 75% of all returns are for preference-based reasons (wrong style, wrong fit, etc…). Knowing there is a huge issue to be solved, apparel software companies have littered the market with solutions. Unfortunately these solutions are focused on body measurements, which cannot tell you a persons fit-preference. Tailored is here with a fresh take on solving the online garment-fit problem.

Tailored's garment-measuring apparel software

Finding the best fit when shopping online

Apparel is personal; it engages more of our senses than buying, lets say, the latest tech gadget. There is a lot of preference involved in making the right clothing choice. Additionally it’s much easier to be sure our preferences are met when we’re in a store versus online. Though the fact is all consumers have an item at home that can confirm a new pair of jeans will be a fit match. The jeans they already wear!

But what are the ways to easily match the fit of the jeans in ones closet to the jeans sold online? Some apparel software companies understand that collecting physical dimensions of garments a consumer owns is the best way to match them with new apparel. Though hand measuring clothes is not feasible for most people. Therefore Tailored created a simple and effective way to capture the physical measurements of a garment. Simply place a garment on a flat surface and take a photo with a mobile device. This will capture 100% of the measurements pertinent to fitting clothing with a body. The end result will perpetually aid consumers by comparing the fit of clothing they own to the fit of garments sold online.

Share this article