There are a lot of software solutions available to assist fashion businesses. There is Product Lifecycle Management software, supply chain software, reverse logistics software, shopper analytics software, and more. These programs perform specific tasks and are great at their respective function. Though when it comes to increasing workflow efficiency and helping shoppers get their best fit, there is only one garment software that accomplishes both and it’s Capture by Tailored.
Tailored is a fashion technology company that set out to give shoppers the confidence they were making the right purchase the first time. Tailored’s patented Capture software does this differently and more effectively than others in the fit-tech space. Most focus on body measurements in their solutions. The problem with body measurements is they can’t inform you what someones fit-preference is. For example, imagine you and a friend have the same exact body dimensions. You might like your jeans tapered with a skinny fit and your friend might like their jeans straight with a loose fit. This is something body measurements won’t tell you.
(Learn more at our post on Fit Preference)
As Simple As Taking A Photo
As consumers continue to shift their buying from the high streets to the internet, retailers are perpetually seeking solutions to improve consumer confidence. Of equal importance is reducing returns, which is a result of the inability to try garments on. Capture improves buyer confidence by looking at the clothes people already wear. Simply take one photo of a well fitting garment and instantly its dimensions are recorded. The retailer now has information on that customer’s fit-preference and can recommend a well fitting garment.
The trick with garment measuring software is teaching it to recognize all styles of garment. Tailored began by training Capture to measure pants and shorts. Then the team added the ability to measure any kind of shirt.
If you often say “I wish I would have bought 5 pairs of these jeans because they fit so well,” now there is a software to help you do that.