June 24, 2020 Dave Desmarais

Better Virtual Fitting Rooms

measuring app for clothes helps ecommerce retailers

I’ll bet you’ve never been shopping online and thought “Virtual fitting rooms are great at helping me choose a size.” Don’t worry, you’re not alone. Virtual fitting rooms could be great, they’re just not as useful as we need them to be yet. More light is being shed on this topic by the Covid-19 pandemic. For years technology companies have introduced novel fit solutions, such as personal avatars, only to continuously revert back to body scanning and questionnaires. Both of these have merit as well, but where they excel at innovativeness, they lack in effectiveness. These methods do little to account for the most important aspect of fashion, fit preference. Tailored is helping change that with Capture.

Garment Scanning Technology

According to Digital Commerce 360, online apparel sales have fluctuated greatly during the pandemic and it remains one of the worse hit sectors. Store closures make it difficult to visit your favorite store to try something on, so what to do? Your current wardrobe is the greatest indicator of how you prefer your clothing to fit. Tailored is capitalizing on this with its garment scanning technology, Capture. Grab your mobile device, lay a well fitting garment out flat and snap a photo. Capture’s algorithms instantly measure your entire garment and can then sort a product catalog by fit match.

Made-to-measure and bespoke clothing retailers have expressed similar sentiments around virtual fitting. To improve the online ready-to-wear and custom apparel experience, additional customer data points are needed. Tailored hopes to deliver this with Capture, giving retailers their first glimpse into a customers current wardrobe.

A Complete Solution

We believe virtual fitting rooms of the future will be a combination of clothing measurements, body measurements and virtual chat. The internet can’t replace the tactile experience of trying on clothing, nor will algorithms alone be able to perfectly discern how a person prefers their close fit based on a questionnaire.

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