According to Digital Commerce 360 Apparel Report, online apparel sales account for 38.6% of total US apparel sales. At Tailored, we believe this number will continue to increase. The internet has given us the ability to buy clothing without having to leave the comfort of our own homes, offices, hotels or well, anywhere. With the click of a button, you can visit any website that sells garments and search until your fingers fall off.
How to Find the Gear
That’s not to say shopping for clothes online is perfect. Far from it! There are countless eCommerce websites that sell clothing. I have a few go-to brands that usually carry what I’m looking for. Personally, where I always struggle is choosing which size to buy. I’ll share a recent experience I had while shopping online for a new ski jacket. I picked the brand and after combing through endless product pages and descriptions, I found a jacket that was suitable.
How to Choose the Size
Next was to choose the correct size. This is where things get complicated. The fit model on the product page was 6 ft. 2 in. and wore a size medium…a full 3 inches taller than me, so I ordered a medium. When the package arrived and I tried the jacket on, it was incredibly tight. No big deal. The company offered free returns, so I sent it back and ordered a large.
About a week or two later, the package arrived. This time I was positive the fit would be perfect. As luck would have it, the large turned out to be way too big. So I had to make another return and start the search process all over again. There has got to be a better way to help people shopping for clothes online to find their best fit.
A Better Way
Enter Tailored’s Capture garment measurement software. Capture allows a customer shopping for clothes online to measure a well-fitting garment they own, simply by taking a photo with their mobile device. After the garment is photo-measured, Capture will use the measurement data to find garments on the eCommerce site that most closely compare. In other words, Capture will only show you items that have similar dimensions to the garment you photo measured.
In my closet, I have an older ski jacket that fits me perfectly. If Capture was used, I would have known the jacket I originally purchased was not a good fit in any of the available sizes. Capture would have only recommended jackets that closely matched the dimensions of the garment I own. The best part…the returns, which are an expense for the retailer and bad for the environment, would have been avoided.