May 31, 2019 Dave Desmarais

Why Taking Your Body Measurements Doesn’t Equal A Good Fit

Clothing measurements vs body measurements

Although Tailored is still a young company, the online clothes-fitting software space has been active for over 20 years. Yet a disappointing fact is most of the solutions are the same. Fit-solutions that match body measurements to the dimensions of apparel. This is not the most ideal method for finding a good fit for a few reasons, most importantly body measurements do not equal take into account ones personal fit-preference. The inability to accurately take ones body measurements is another reason.

(try measuring your clothes instead with our handsfree app)

Measuring yourself is inaccurate

Clothing tailors understand where and how to measure the human body as it relates to fitting apparel. When eighths and quarters of inches matter, you want to get it right.

Taking your body measurementsAlso, the instructions for taking your body measurements are highly subjective. Take the hip measurement for example, it usually goes “measure the circumference of your hips at their widest point.” Subjective instructions lead to inaccuracies which will lead to disappointment once you’ve ordered your custom garb.

You don’t have the right equipment

In a day when the answers to all our questions are at our fingertips, most people don’t even own a tape for measuring parts of ones body, especially millennials. We want to push a button and have things done for us. In the mid twentieth century, there were reasons for all households to have a garment measuring tape as many families used to hem and make their own garments. Today we just buy and throw away.

You’re probably uncomfortable with it

Technology has certainly allowed for improvements in clothing-fit technology. A few companies in this space have developed applications for scanning your body as an easier way to capture measurements. The problem here is it usually requires you to be mostly nude and dressed in an extremely tight fitting garment. But who wants to have a mostly-nude photo taken of themselves by a mobile app? Where do the photos go after you take them?

The reality is many of us are not happy with our bodies and taking measurements or snapping photos of ourselves with minimal clothing is uncomfortable. Tailored takes the body completely out of the equation by looking at the clothes you already wear instead. Tailored’s Capture software measures your clothes via photo, then compares those measurements to the measurements of garments sold online.

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